Official Website of Rajiv Gandhi Institute of Petroleum Technology, Jais, Amethi, India. / Women’s Representations on OTT Platforms

Cinema has a wider catchment than erudite debates and written literature. It cuts across class and caste margins and is accessible to all sections of society. Wielding the camera is an onerous responsibility and so is accountable viewership.
The analog charting its way to digital, television research, and new screen studies have been unsettled in terms of content consumption dynamics. The evolution of over-the-top (OTT) platforms is the novel surrogate of infotainment that has metamorphosed traditional entertainment apparatuses.
Women's issues form an integral part so much so that women are represented as change-makers or models of women empowerment converting viewing practices into online stre-aming instead of streaming.
One of the research areas in the Social Sciences is to investigate the dynamics of content consumption through audience research and establish the causal determinants of the online climate with reference to women's representations in Indian OTT media.
The aim is to include generating dissident viewership and interpretations by probing as to what extent has OTT developed itself into a socially relevant information system.
Results of the study shall identify the considerable factors in increasing customer-centered popular gendered understandings and will find the relationship of these identified variables with the interplay of the heterogenous on-screen identity of Indian women leaving the readers with ample food for thought regarding the potential scope of gender located in the television and contemporary screen studies.