• Faculty

    • Faculty Profile

    Dr Saroj Kumar Mishra

    Assistant Professor
    Marketing Management

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    Education
    Ph D 2012 Indian Institute of Technology, Kanpur
    M B A 2000 Sambalpur University, Sambalpur
    B E 1997 Orissa Engineering College, Bhubaneswar 
    Experience
    2013 - Till Date Assistant Professor, Rajiv Gandhi Institute of Petroleum Technology, Jais, Amethi
    2012 - 2013 Faculty, Marketing Area (SRA), Rajiv Gandhi Institute of Petroleum Technology, Jais, Amethi
    2005 - 2010 Tutor, Indian Institute of Technology, Kanpur
    2002 - 2004 Academic Counsellor, IGNOU (M.B.A Program), G M College (Autonomous) Study Centre, Sambalpur
    2003 - 2004 Sales Professional (LASF), L&T Cement, Sambalpur Division, Sambalpur
    2003 - 2023 Lecturer, Srusti Academy of Management, Bhubaneswar

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    Research Interests
    • Marketing Management
    • Marketing Research
    • Consumer Behavior
    • B2B Marketing
    • Sales & Distribution Management
    Research Projects

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    Journal Publications
    1. Gupta, S., Bansal, R., Kar, S. K., Mishra, S. K., Portfolio Management for Amateur Investors, The Case Centre (UK), CASE-Reference no. 119-0091-1, 2019.
    2. Mishra, S. K. and Pradhan, B. R., “Carbon Credits and Carbon Trade, their State of Markets and Future Potential”, 1st International Conference on ‘Emerging Challenges and Opportunities in Energy Sector (ECOES)’, 09-10 February 2018, RGIPT Jais.
    3. Srivastava, K. and Mishra, S. K., “Consumer Perception of Brand Personality Dimensions”, Emerald Proceedings of Conference on Brand Management (CBM2016, a Refereed International Conference, ISBN: 9781786354112), 16-17 April 2016, IIT Delhi (in association with Curtin University, Australia).
    4. Bansal, R., Kar, S. K., Mishra, S. K., “A Comparative Financial Performance Analysis: Study of Indian and Global Oil Companies”, Oil, Gas & Energy Law Journal (OGEL) [ISSN: 1875-418X], April 2016.
    5. Kar, S. K., Mishra, S. K., Bansal, R., Book Chapter: “Drivers of Green Economy: An Indian Perspective”, Book Title: “Environmental Sustainability-Role of Green Technologies”, Volume Editor: Dr. P. Thangavel, pp. 283-309, January 2014, SPRINGER.
    6. Bansal, R., Kar, S. K., Mishra, S. K., “Comparative Financial Study between Indian & US Oil Companies: After Crisis”, Eleventh AIMS International Conference on Management, 21-24 December 2013, IMT Ghaziabad.
    7. Mishra, S. K. and Sharma, N. K., “Relationship between Service Quality, Loyalty and Cross-Buying Intention: Moderating Role of Perceived Risk and Alternative Attractiveness”, International Journal of Strategic Management [IJSM] (ISSN: 1555-2411), Volume 10 (1), 2010.
    8. Mishra, S. K. and Sharma, N. K., “Relationship between Service Quality, Loyalty and Cross-Buying Intention: Moderating Role of Perceived Risk and Alternative Attractiveness”, IABE-2010 Bangkok Summer Conference, 4-6 June 2010, Bangkok, Thailand.
    9. Participated in the ‘Workshop on Entrepreneurial Decision-Making’, jointly conducted by Lally School of Management & Technology of Rensselaer Polytechnic Institute (RPI), USA and the SIDBI Innovation & Incubation Center (SIIC) of IIT Kanpur, I9th January 2010, IIT Kanpur.
    10. Mishra, S. K. and Sharma, N. K., “Customers’ Service Experience and Cross-Buying Intention in Banking Service Market”, IIMB Management Review Doctoral Students Conference 2009, 27th November 2009, IIM Bangalore, India (Selected).
    11. Srivastava, K., Mishra, S. K., Pandey, S., “Organizational Excellence: Total Quality Management”, SCMS Journal of Indian Management (ISSN: 0973-3167), Volume V, No IV, October-December 2008.
    12. Pandey, S. and Mishra, S. K., “Drivers of Small Investors' Investment Decision Making” 5th International Conference on ‘Indian Capital Market - The Way Ahead’, Punjab Commerce And Management Association (Regd.) in collaboration with  Punjab School of Management Studies, 25-26 October 2008, Punjabi University, Punjab, India.
    13. Srivastava, K., Mishra, S. K., Pandey, S., “Organizational Excellence in the Third World Context”, 3rd National Conference on ‘Managing Change for Organizational Excellence’, December 1, 2007, GJIMT, Mohali, Chandigarh, India.

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    • Awarded ‘National Scholarship’ by Govt. of Orissa.
    • Received ‘MHRD Fellowship’ from 2004-2009 for pursuing Ph D at Indian Institute of Technology, Kanpur.

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